Since Instagram emerged in 2010, the truth is that both the way its users use it and the social network's interface and options have changed drastically. Eleven years ago, nobody would have thought that social networks would end up becoming not only a showcase for brands (either through their profiles or through new ambassadors or influencers) but also a new sales channel. How? Thanks to social selling.
In recent years, social networks have detected their users' need for new, closer, and more reliable online retailers. According to the IE Business School, the past 2020 has seen an (even more significant) increase in eCommerce worldwide. Did you know that Spain is the country that buys the most on the internet in Europe? And, according to the study, Spanish e-commerce has increased by 23% during the pandemic. These are not insignificant data for businesses that are thinking of updating their strategy, including sales channels adapted to the purchasing trends of today's customers.
Here is where social selling comes in. What is social selling? It's the shopping sections of the most popular social networks, such as Instagram Shopping or Facebook Marketplace, or simply the strategy of using social networks as branded content disseminators, platforms for obtaining leads and interacting with your brand's critical mass. The objective of social selling? Offer users an electronic shop window to both their trusted retailers and previously unknown brands. Why do you need social selling in your business? Besides being a natural point of contact with your frequent and potential customers, especially the millennial and gen z audience. It is a new sales channel where you could be losing sales and visibility if you do not position yourself in time.
According to the study Social Selling: a new B2B imperative, 49% of B2B companies have already developed a social selling plan, and 28% are in the process of doing so. If you don't belong to one or the other, you are probably already losing sales. All this makes it a business opportunity and a threat to your brand positioning in case you do not know how to take advantage of it.
If learning how to sell online was already a pending subject for many, selling through social networks can be a challenge (especially if they do not have the advice of an expert). As one of the leaders in finance technology, and payment systems for eCommerce, we believe we can help you find the solution that best suits your business profile. Follow these simple steps to start developing your social media sales strategy.
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