You have invested a lot of time and effort to attract visitors to your eCommerce. You have an attractive website and a space where you share up-to-date content. In addition, you have invested in advertising.
In short, you have done everything possible to increase the volume of traffic and conversion in your online store. However, you are not getting all the sales you want. Something is happening to make your customers abandon the shopping cart before completing the process.
The time of payment or eCommerce checkout process is one of the most important moments and where most customers leave. What are the reasons? How can you solve it? Why should you optimise your checkout?
Join us, we are going to tell you.
It is the moment when customers place an order in an online store and proceed to payment. It starts when the user visits the website, continues with the review of the product catalogue and ends when the payment is completed and the confirmation is received.
It seems simple, but behind a checkout there can be complex processes that hinder the purchase and affect the user experience. For example: lack of a unified login and a common interface to complete the payment process within the same page, lack of payment methods or a website that takes too long to load.
In short, we need to know the potential customer very well in order to optimise the steps as much as possible and reflect the results in sales. If you have an eCommerce and you are still not familiar with any of these concepts, we invite you to continue reading this post. We bring you relevant information on how to correctly optimise the checkout process in your eCommerce.
Quite simply, because it is the end of the purchasing process, the most important moment in which consumers place the order (they click on the end of the shopping cart and are directed to the checkout page). The checkout page can contain several elements:
- The purchase summary.
- The shipping address and options.
- The payment method.
- The discount or promotion code.
Optimization is all about making the checkout process end in another merchant sale. To do this, it is important to be aware of the problems that affect the eCommerce checkout process (delivery concerns, dissatisfaction with shipping costs, technical problems with the site, slow loading, limited payment options, lengthy registration processes and shipping costs).
Bad practices at the most important moment of a sale have a very negative impact on shopping cart abandonment rates.
The checkout process marks the end of the purchase. Imagine you are shopping in a physical sportswear store in your city. You stroll down the aisles, choose a garment, compare it with others and try it on. When you find what you are looking for, you go to the checkout to make the payment. This is the checkout process in a physical store. In an online store, it is when the user clicks on 'checkout'.
You are about to close a sale! But what is the reason why almost 70% of shopping carts are abandoned at this point? Or rather, how can we optimise the process?
We have compiled the best practices to optimise your eCommerce checkout:
At PayXpert, we can help you by the use of our Seamless Checkout tool, which allows you to optimise the checkout process and increase sales. It is customisable, ideal for card payments, very secure thanks to tokenisation, and integrates easily with other eCommerce platforms (Magento, PrestaShop, WooCommerce, etc.).
PayXpert's Seamless Checkout features are:
Increasing your sales is a matter of improving your eCommerce checkout. Do you need help?