All businesses have pain points that impact the user's purchasing process. The most important thing is to identify them, correct them and find the ideal solution to turn them into an opportunity for improvement. Think about it, where is the online sale of your products failing? Why do some customers abandon the shopping cart? How can you identify the failures in sales? And how can you fix them?
Pain points are great indicators to know what is wrong in your eCommerce sales process and to understand how to recover abandoned carts. Join us in this post and don't miss it. We have something important to tell you.
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5 Reasons Why Your eCommerce Has Abandoned Carts
What is wrong with your purchasing process that makes your customers abandon it? This is a common question in e-commerce. That’s why we bring you the main reasons why the shopping carts are abandoned in your online shop:
- You have a website that takes too long to load when making the purchase.
- You don't have a unified login or a common interface to prevent users from being directed to an external page to complete the purchase.
- Confusing prices and unexpected costs that break with customer expectations and increase their distrust of eCommerce.
- Few alternatives in the payment methods you offer.
- High prices.
To identify the pain points of your business and solve them to improve your strategy and recover abandoned carts, we recommend reading the following points:
It's important that you delimit and know your potential client to know who your message is addressed to. Once you do this, you'll already have a direction to focus your strategy.
Make a list with all possible pain points in your business by listing them and establishing possible solutions for them. For example: lack of segmentation, poor management of business finances, etc.
Do your consumers often encounter any of these setbacks? Correcting them is only up to you. Once you are clear about who your leads are and how they often behave, the next step is to offer them a solution.
How can I recover all abandoned carts in my online shop?
Now that you know the main reasons why your sales process is failing, it's time to think about how to solve it. Therefore, we will show you the rules for recovering abandoned carts in e-commerce:
Get your customers' email addresses during the initial phase of their browsing. That is, at the beginning of the purchase process. You can do this through a register that appears on the website when a user has been browsing for 5 minutes, as a kind of form in exchange for valuable information.
Try to send the first recovery attempt email before more minutes go by since the abandonment takes place. If the process is sent, it is very likely that the user will lose interest in the purchase and look for another alternative. Ideally, you should get in touch before the first half hour.
Send possible alternatives of complementary products or other purchase options in the second reminder email that we send to the user. This email should be sent within 24 hours, as it should be less impulsive.
Try not to abuse the discounts, as this is a technique that must be used on certain occasions and with great care. The user might think you're trying to bribe him.
Do you know other techniques to recover your shopping carts? Tell us about them without any obligation. We will be happy to acquire new information about the pain points of your business.
How to avoid the abandoning of shopping carts
Sometimes it is very difficult to avoid the abandonment of the purchase by users, as it is a natural effect for any business. However, we can acquire strategies or tools to reduce the number of abandonments and its impact on our eCommerce. For example:
- Having different payment options adapted to the local preferences of our customers -This will increase their level of trust in the company and they will most likely repeat their experience and recommend it to other users.
- Having an optimised website, with an integrated payment gateway that allows you to start and finish the purchase on the same site.
- Having a Cascading system that guarantees the completion of the purchase. If our payment fails, you will be immediately redirected to another payment option so that It can be successfully made.
- Having a back-office dashboard that allows us to track transactions and customer behaviour. Therefore, we will also be able to draw conclusions about what works and what does not work.
- Analysing in real time the conversion rate or increase in fraud to respond with the appropriate strategy.
- Testing new ways to receive your payments, depending on your business model (Virtual POS, PCI IVR, facial recognition, etc.).
With all this, you will improve the management of your online business and the user experience.
What can you do to improve fraud management?
The optimal fraud conversion rate should be monitored on an ongoing basis. Optimal results are only achieved thanks to security settings and checks offered by some payment gateways. Are you ready to find the balance between risk and sales volume? What kind of speed controls do you need to change? Should you implement 3D security rules in your eCommerce? On what basis are you making all these decisions?
Remember that it's essential to have an overview of transaction performance, something you can get with a Dashboard. Are you ready to maximise revenue and minimise losses?