Do you own an online business? In this case, it is important to value the confidence of consumers when buying over the Internet. Making a payment without seeing recipient’s face or touching the product causes a kind of intrinsic fear of being scammed. Fraud is a nightmare not only for the buyer, but also for e-Commerce, but it should not be like that. Online fraud is widespread and the problems it can cause to business are very serious: rom a bad reputation, to chargebacks, fines and brand damage.
So that this does not happen, it is important that your payment methods are safe and adapted to the needs and preferences of consumers. For this reason, we will share with you the ranking of the best payment methods for e-commerce.
The 6 best payment methods for e-Commerce
It is clear that Internet and Smartphone payments are moving the goalposts in the payment channel sector. Fintech, or technology applied to finance, has been a great opportunity for electronic commerce, developing new gateways and methods adapted to the conditions of potential customers.
Although there are more and more methods, each of them has a certain purpose. The most used are:
- Payment Facilitator -PSP Fintechs. They allow to pay for purchases without customers having to give their bank information to sellers to collect. Fintechs can be wallets, payment gateways or processors that integrate, in turn, multiple methods to charge purchases made by users in an online store.
The rapid growth of online shopping has also increased the speed with which new payment methods are developed:
- PayPal. Since it was created in 2000, it has been very popular with consumers due to its features and security. It is necessary to associate one or more bank accounts in addition to a card to use it.
- Virtual POS (Point-of-Sale Terminal). It is the classic physical POS in stores, but in an online version. It is necessary to contract it with a banking institution and associate it with an account in said bank. Generally, it allows users to use any card.
- PCI IVR. Let your e-business accept payments using an interactive voice response (IVR) solution.
- Wire transfer. It is one of the most widely used methods in the world, enables you to receive payment in advance and requires little programming in shops.
- Cash on delivery. It is still used by many users and provides security to clients, as they do not have to advance payments until they receive the product and check it fits the requested one.
Despite all these advances for online business, payment alternatives for brick and mortar stores also continue to increase. In recent years we have seen significant progresses:
- Payment with facial recognition. Some entities are already testing facial recognition payments, also known as invisible payments. It is a means with which we do not need a card or mobile to pay for a purchase.
- Physical POS. It is a device to manage sales-related tasks, such as charges by credit or debit cards, inventory management, etc. This technology is made up of hardware and software.
In some European countries, such as Spain, more and more users decide to make their purchases via the internet, turning online payment methods into increasingly popular options. All the aforementioned payments for e-Commerce can be perfectly integrated into a single gateway, in order to facilitate business control and monitoring, as well as improve its security.
Conclusions about payment methods and security
If you have an online store, one of the most important points to deal with is the payment alternatives. Having a wide variety of them and easing their accessibility is one of the aspects to be taken into account by users, when completing a purchase.
In 2016, a study by IAB Spain on electronic commerce showed that one of the main barriers for consumers was the fear of giving their card details online. However, little by little, new methods of greater security have been developed for both companies and users. For example, credit or debit cards allow payments to be made through a virtual POS in a comfortable and safe way, thanks to the SSL certificate and compliance with bank security regulations. Data are fully encrypted and protected.
Secure methods are critical to maintaining business, improving brand image, increasing conversion rate, and preventing potential fraud, such as phishing or data theft. Many companies lack the resources to verify data in real time, increasing the chances of experiencing a cybersecurity problem. Follow these tips to avoid it in your online store:
- Pay attention to purchases that may indicate identity theft.
- Securely save your customers' data.
- Analyse the reimbursements requested.
- Use address verification tools.
- Create clear policies against online fraud.
- Provide payment methods responsible with online fraud.
- Have a dashboard and track clients’ purchase history to identify potential vulnerabilities.
- Filter any suspicious activity.
Shopping habits are constantly changing. For consumers, it is sometimes very difficult to finalize their purchases, either due to unexpected additional cost, mistrust generated by the redirection to an external page or because of another inconvenience. This leads them to abandon their carts at the time of paying.
So… Take care of your payments and you will be taking care of your clients!