An omnichannel strategy is one that puts the focus on the user. It goes from being brand-centric to user-centric. What matters is that all the sales channels you use in your eCommerce are oriented to meet the needs of the user or customer. And how can you do this? With an omnichannel system like PayXpert, which allows you to carry out a reliable integration process.
Now that you know how important the omnicanalityomnichannel nature of your payment methods is to the user experience, it's time to integrate all those methods that bring value into a single platform.
PayXpert is a payment gateway that makes it easy for e-commerce customers to pay over the web, among other things. We've all used a payment platform when making purchases over the internet. Nowadays, the market is characterised by the integration of all contact channels so that the user perceives a unique experience, both online and offline channels.
Some examples of offline methods are physical POS, payment by credit card or cash, bank transfer, payment by check or cash on delivery. On the other hand, some online payment methods are: PayXpert or PayPal.
PayXpert is the ideal place to centralise all your customer contact channels, a payment system capable of integrating all the payment methods used by your customers into a single platform. This is what we know as omnichannel and it allows to:
With omnichannel in digital payment methods, purchases can be made with a single click. Quick and easy. As an omnichannel payment system, PayXpert focuses on the channel, the payment option chosen by the customer, and the means.
Is your business strategy still not based on this scenario? Are you losing competitiveness and loyalty? Tell us, we can help you.
Today's market is characterised by the integration of all contact channels so that the user perceives a unique experience!
The digital universe is taking businesses to a new scenario marked by information and communication technologies (ICTs). For consumers, the experience a brand provides is just as important as the products they buy. In this context, omnichannel has arrived to respond to the changing needs of users, which vary according to their generations.
Purchasing habits in generations X, Y, Z vary. For example: when it comes to making an online purchase via mobile phone, Tablet, voice assistants or SmartWatch, millennials outnumber Generation X. The same is not true for computer use, according to data published by Cyberclick.
Considering that the centennials are the consumers of the future and that they are marked by the immediacy of the internet, they want everything instantly. Here and now. This is why e-commerce should not lose sight of this profile when offering omnichannel payment methods, where diversity and speed prevail.
A website that takes too long to load, the lack of a unified login and a common interface, confusing prices and unexpected costs, as well as limited alternatives in payment methods, are the main handicaps that increase shopping cart abandonment.
But something is changing under the slogan of new digital technologies. Adapting payment methods in e-commerce is essential for the proper functioning of the business. It is particularly important to know your users in order to offer the payment methods they usually use and to respond to their needs. What is known will always give them a vote of confidence.