What are the consumer shopping habits for this summer 2022?
The summer season is here, and with it, a change in the consumption dynamics in different sectors. While some see June, July, and August as their peak sales season, other sectors, such as retail, are forced to redirect their sales strategies to adapt to the new consumer buying habits during these months. Whatever your type of business may be, it is expected that the growth trend that we already experienced in summer 2021 will continue.
The summer season is here, and along with it, a change in the consumption dynamics in different sectors. While some see June, July and August as their peak sales season, other sectors, such as retail, are forced to redirect their sales strategies to adapt to the new consumer buying habits during these months. Whatever the case of your business may be, it is expected that the growth trend that we already experienced in summer 2021 will continue.
And in order to sell successfully in summer, it is necessary to plan a sales strategy in advance, taking into account not only the changes in habits that accompany this season, but also the natural evolution of consumption that has brought with it the growing digitalisation of commerce.
What new shopping habits are we talking about? Most of them have to do with contactless payments, QR payments or even pay by link. In short, more flexible payment methods for the most dynamic consumption that is characteristic of the summer. Do you want to know what these new consumer habits are that will make you earn more in these summer months? Keep reading this post, because we are going to introduce you to the tools you did not know you needed to make the best version of your business a reality this summer 2022.
The leisure and entertainment sector requires the best payment gateway in 2022
The leisure, entertainment and hospitality sector reaches its best figures of the year during the summer months, the holiday season par excellence. Such an influx of customers necessarily requires a payment gateway adapted to the needs of today’s customers, who mainly demand contactless payments.
The best of contactless payments for your business
At PayXPert we have developed a whole range of contactless payments that not only will allow to offer your customers the best service, but will also allow you to streamline your business and increase its performance.
Do you know about wearables? One of millennials and gen z’s favourite payment methods: much faster and more convenient payments with mobile phones or smartwatches, and of course one of the many options that you can offer thanks to our point-of-sale terminal or POS.
QR code payments are one of the key features of any optimal payment gateway, which you can also offer to your customers thanks to PayXpert. They will simply scan one of the now so popular QR codes to access a payment gateway automatically.
What about pay-by-link payments? Another great option to streamline payments for your business. In this way, your customers will simply access a link that they can receive via SMS, email or chat, which will redirect them securely to the payment.
The return of tourists requires alternative payment methods
Another change facing retailers this summer is the arrival of tourists. That is why, in order to sell more during these months, it is essential to offer more and better international payment methods to respond to the arrival of tourists to our country.
The PayXpert payment gateway includes more than 25 international payment methods so that your business can offer the best payment experience to international customers this summer. An added value that will be key for tourism this summer 2022.
Increase sales this summer also in retail commerce
The hospitality industry is the sector that is best suited to the summer months, but how can you increase conversion in the retail sector? One of the keys that will help you diversify your sales and increase your conversion is multichannel payments.
What are multichannel payments? We are talking about a unified payments platform where your customers will be able to choose which of the payment channels suits them best. Which payment channels are we talking about?
- IVR, or Interactive Voice Response payments. Thanks to the IVR you will be able to manage your customers’ payments thanks to this automated solution with voice recognition, which allows them to pay in a completely secure way through a simple call.
- MOTO. If, on the other hand, you have a team of operators, our MOTO solution will allow you to streamline the process of collecting and managing your customers’ payment information, exponentially increasing your team’s productivity.
- Digital payments. Of course, with PayXpert, you can take a giant step forward with this well-known payment channel. Not only because we integrate more than 25 alternative payment methods, but also because our payment gateway supports more than 100 processing currencies and has a wide network of acquirers to help you process successful payments.
Sell more this summer with one of the leading fintechs
We work to design financial technology solutions that guarantee results for our clients. This formula has allowed us to build a family of satisfied customers, and has earned us industry recognition on several occasions. And you, do you also want to become part of the great PayXpert family?