Updated on March 2025
Since September 30, 2024, through Alipay+, a unified wallet gateway provided by Ant International, merchants previously accepting Alipay payments can connect with 36 digital wallets with one-time integration, accepting payments from wallet users across the world, mostly from Asia, including Alipay.
Current Alipay merchants will be seamlessly migrated to the Alipay+ solution, with no need for technical integration or changes in Alipay wallet pricing. Additionally, merchants will be able to accept other international e-wallets within the Alipay solution network using a single QR code.
What is Alipay+, and how does it differ from Alipay?
Alipay+ was launched by Ant International, leading global fintech platform headquartered in Singapore with tech giant Ant Group one of its major shareholders. It is a unified gateway providing global cross-border payment and digitalisation solutions to merchants.
Unlike Alipay, Alipay+ is not a mobile wallet or banking app. Instead, it partners with acquirers and payment service providers to connect merchants with consumers using multiple digital payment methods. Customer relationships remain with local wallets and acquirers while users pay through their payment provider’s native app. This means consumers can use their chosen payment methods that are connected to the Alipay+ solution, to make payments worldwide for online and offline purchases as they would pay locally.
Consumers pay with their local e-wallet and local currency. At the same time, merchants will receive settlements in their local currency from Alipay+ without worrying about FX conversion, data exchange or payment flow. Payment amounts are automatically converted to the local currency for the user, encouraging purchase completion. In all cases, merchants can generate a single payment QR code compatible with all wallets connected to Alipay+.
The Alipay+ unified e-wallet gateway
With a one-time integration, merchants can access all existing and later-onboarded digital payment methods in Alipay+’s ecosystem. Currently, Alipay+ has a primary base in Asia, where digital wallets continue to dominate e-commerce payments. (*In 2023, digital wallets accounted for approximately 70% of all e-commerce transaction value in Asia. Source)
One of the wallets in this network is Alipay, the most mainstream payment facilitation app in mainland China with over 1 billion users. It has become so popular that Alipay is used to pay for almost everything in China. It’s also a super-app with rich features embedded within, such as hailing a taxi, booking a hotel or airline ticket, buying insurance, etc.
Besides Alipay, Alipay+ also has a high user coverage in 35 other wallets across Asia and Europe, such as AlipayHK (Hong Kong), Kakao Pay (South Korea), Touch ‘n Go Digital (Malaysia), GCash (Philippines), TrueMoney Wallet (Thailand) and Tinaba (Italy).
In addition to these payment partners, Alipay+ also supports national standardised QR schemes such as Singapore’s SGQR, Malaysia’s PayNet, South Korea’s ZeroPay, Cambodia’s KHQR, Nepal’s NepalPay QR and Sri Lanka’s LankaPay.
Alipay+’s merchant and industry coverage
Globally, Alipay+’s merchant coverage expanded over the years to more than 90 million in 66 countries and regions worldwide, as of 2025 . Alipay+ connects these merchants to 1.7 billion user accounts across its payment partners . Its global merchant network is made up of businesses from various sectors including online platforms, airports, department stores, convenience stores, restaurants, hotels, public transport services as well as mom-and-pop shops.
Why should European and UK merchants integrate Alipay+?
With the post-pandemic and revival of international tourism, we have also seen more and more Asian tourists returning to Europe, especially the recovery of Chinese tourists after the re-opening of the border in China earlier this year. While international credit cards are not commonly used in Asia, people prefer to use their existing digital wallets for transactions while abroad because of brand trust.
Alipay+’s global coverage connects merchants with 1.7 billion mobile-native consumers. It brings them into a familiar, secure, and seamless payment flow without the hassle of complicated setups or additional hardware. This enables local merchants to serve international consumers without friction or downtime. Consumers can conveniently use their preferred local payment methods while transacting seamlessly in a different market and enjoy marketing offers through Alipay+.
Merchant Benefits:
• Connect with billions of users from Asia and Europe with an all-in-one solution
• Low-cost integration and maintenance with plugins or SDK
• Newest digital payment solution with open and trustworthy technology
• Less friction and a more efficient checkout experience with QR code connectivity
• Automatic conversion of exchange rates by Alipay+
• Distribute discounts or coupons to multiple e-wallet users worldwide to gain and retain consumers
• Ability to co-run marketing campaigns with Alipay+ to effectively enhance the campaign effect and reduce cost
Alipay+ user scenario
Online
The web shop is built with Alipay+, making the payment process faster and more secure. Users can participate in promotions or scan QR codes to pay directly (with automatic currency conversion). Alipay+ provides a back-office monitoring system that allows merchants to easily track each order’s amount, time, and other details.
In-store Payment
Offline payment is divided into two ways. One is the cashier scanning the customer’s payment QR code, and the other way is using the cell phone to scan the merchant’s payment receipt QR code.
The QR code-based payment method frees customers from holding a bank card and makes the check-out experience seamlessly quick, skipping pain points that hinder conversion.
Ant International uses advanced technology to ensure the security of funds so that consumers can experience a smoother, more convenient, and secure payment method even when paying in other countries.
Alipay+ marketing solutions
Besides payments, Alipay+ also provides digital marketing solutions. Global merchants can offer users attractive deals and discounts directly through Alipay+, helping them gain and retain, which is impossible on card-scheme platforms.
Alipay+ payment marketing
By offering discounts for using specific payment methods at the merchant checkout, Alipay+ helps merchants to drive more intuitive payment behaviours. Such as optimal exchange rates, in-store promotion codes and automatic discounts at checkout when paying Alipay+. It is worth noting that the Alipay+ platform sponsors those incentives, but the merchant can choose to sponsor or co-sponsor online campaigns and upgrade the deals.
A+ rewards
A+ Rewards platform is an in-app feature that helps brands to connect with customers through the payment apps they use daily—those rewards include discounts, deals, giveaways etc., which greatly encourage consumers to engage and shop more. Those incentives are shown to global users through multiple digital payment apps in its networks.
Major events and launch promotion
Alipay+ platform launches major campaigns during variable holidays and festivals to help merchants boost sales significantly.
Sounds exciting? Learn more about Chinese payments.
