It all depends on your business and its needs. And we are not just talking about whether you sell clothes or cosmetic products, for example, but the type of lead, the payment methods you offer, the number of sales, the plug-in your shop requires, the speed of payments and so on. So, think about it...
Do you receive purchases from customers in different countries? Do they complete their payments on an external site? Is your range of payment methods very limited? Is there a lack of control over transactions?
If you have answered YES to most questions, the most appropriate solution for your eCommerce is a comprehensive payment gateway. Let’s see what this system is all about!
Surely, you've heard of PayPal, Amazon Pay and other payment options. Or better yet, you've used them at some point. These are two examples of payment gateways, a service offered by suppliers to provide e-commerce with the possibility of doing the entire process of collecting transactions from their customers.
This is a kind of Virtual POS (Point of Sale Terminal) in which only the card details are needed to make the payment online. It's ideal for simplifying and optimising your payments with the best technology, optimising your business, and improving the customer experience.
Below, we show you some of the features of payment gateways in online shops:
Do you have any questions? Would you like to tell us?
When choosing this payment system, it is important to remember that it must be adapted not only to your business, but also to your customers’ preferences (needs, most used methods, country of origin, concerns, etc.).
That's why it's so important to ask yourself if we're going to need any plug-ins or extensions, or if the payment processor integrates with our existing POS. Whatever provider you choose, make sure it works perfectly with your point-of-sale solution.
If you finally manage to integrate the payments at the point of sale, you will increase sales and make them flow from your POS to the card reader, which provides various benefits in trading:
Ideally, the payment system you choose should ultimately be from a provider that supports your business processes and operations.
The answer is yes, since some payment gateways offer methods tailored to both the needs of your shop and those of your customers. For example, imagine you are a European business receiving purchases from Chinese users. In this case, it would be a good option to integrate the most popular payment methods in China, such as WeChat Pay or AliPay, into your gateway.
For more information, you can ask suppliers which currencies the business accepts, consider whether you sell products to users in many different countries, etc. In the end, it's best to set up a payment system that includes different methods and that suits your consumers' usual payment methods.
Are you worried about the security of your online shop? Have you not yet adapted it to the new regulations? Is it possible to identify operations with a high risk of fraud?
Let’s see... The only way to keep your business safe is to comply with PSD2 regulations, bringing new forms of electronic payment to life and increasing consumer confidence in them. This is why some providers have made available to eCommerce the possibility of optimising rejected operations, accessing unlimited lists of filtered transactions, having permanent processing and optimisation, monitoring the business with a single click, etc.
Build healthy relationships and choose a system that meets all the requirements your business needs.
Are you ready?