What is a company's ROI and how to maximise it with fintech


Published 09/05/2022 · 3 min read

The top companies’ strategy to increase your business performance

One of the keys to success for the world’s top-performing companies is a strategy aimed at maximising ROI. What is ROI? ROI, or Return of Investment, refers to the financial formula that calculates the ratio of profits obtained for each investment. In other words, it is a way to measure not only our gross profit, but also to calculate the ratio between the final income, the initial outlays, and the time elapsed between them.

In calculating a company’s ROI, we not only have to take into account the difference between investment and profit, but also the greater or lesser speed at which we perceive that return. In other words, an optimal ROI is not only determined by the margin on sales, but also by the asset rotation cycle.

You may now be thinking "How can I increase my business’ profit margin with a minimum rotation cycle? How can I maximise my company's ROI? ". We will let you in on a secret: there is no magic formula that will automatically get the most out of your business indefinitely. However, there are keys that will help you understand the guidelines to follow to optimise your business, and tools designed to help you implement those guidelines in the simplest way possible.

4 keys to maximising your company’s ROI

According to Forbes magazine, there are certain keys to optimising a business’ ROI, just as the world's leading companies would do it. We show you what they are, and we show you how you can easily implement them thanks to financial technology tools, tailor-made by experts in financial optimisation.

Maximise your team's productivity

It is obvious as it is essential. But beware, it's not what it seems. Optimising your employees’ performance is not about making them work harder, it’s about making them work better. We mean providing them with better tools, looking after their well-being, or improving communication between the different departments in your company.

Use what you already have

It is a mistake to think that we need to acquire more or better equipment to achieve our goals. At least not necessarily. Often the key is to implement new strategies or tools that help us achieve higher productivity dynamics with the resources we already have.

Problem-solving mentality

The reality is that, although we tend to quantify work by hours of dedication, the reality is that it is much more realistic to think that we are devoted to solving problems. And that is the philosophy we need to approach our business strategy with to obtain an optimal ROI. Locating those points that hinder the workflow is key to this objective; an example of this could be: understanding your workers’ needs and their possible pain points, identifying the main KPIs or key performance indicators, knowing the sources of losses, etc.

Cost reduction

Basic. But we want to take it further. It is not just about reducing production and management costs; it is also about maintaining the quality of the final product and/or service in order to maintain customer trust.

How to implement these keys? Expert fintech tools

The theory is all well and good, but we want to show you how fintech tools will allow you to implement these keys in the short and long term, and a maximum return on investment.

Intelligent KPI analysis

The Business Intelligence tool allows you to analyse your business’ big financial data and obtain a detailed analysis of your business’ main performance indicators, also known as KPIs. Through a dynamic and intuitive dashboard, you will be able to know your business performance instantly and constantly updated. This allows us to:

  • Increase your team’s productivity.
  • Identification of problems.
  • Cost reduction.
  • Increase the performance of the resources you already have (reducing the need to renew equipment).
  • Identify your customers’ needs and buying habits.

Risk management

In addition to monitoring performance indicators, optimising ROI requires identifying sources of losses. One way to not only identify them, but also to prevent them, is through risk management tools. Thanks to a fraud prevention module, you can minimise fraudulent online purchases, one of the main sources of losses in ecommerce today. A risk management tool helps us:

  • Identifying problems.
  • Cost reduction.
  • Increasing your business’ performance.

Fintech for today's businesses

As leading financial experts in Europe and the UK, we create technology solutions based on the primary business needs in the current market. We trust our tools that much. Do you want to know more about us? Visit our website or contact us without obligation.

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