"Is it too early to talk about Black Friday?" Black Friday is one of the most popular searches in the United Kingdom at this time of the year. November 27th has become, for many, an important date in the calendar. Black Friday is, for many shoppers, an opportunity to purchase their desired products at special prices. For shops, both physical (now they need it more than ever), and ecommerce, it is also an opportunity to make more sales.
This holiday became popular in the United Kingdom not long ago (2010 was the first year in which a retailer brought this advertising to our country), and it was first celebrated in the United States. The origin of "Black Friday", on the other hand, is not very clear. Some people say the name was created to refer to car traffic and people heading to the shops after Thanksgiving Day. It is also thought that "Black" is because the accounts of the shops went from being in the red to black numbers thanks to the surplus.
"That’s all good... But how can I make the most of Black Friday?”, you are probably asking yourself. Because, indeed, a good opportunity is not enough: you need a sales strategy that will allow you to optimise your sales to the maximum. It is estimated that each Briton will spend, between ecommerce and physical shops, 315 pounds on average during Black Friday 2021. But how do you attract spending to your business? Increasing conversion is the result of taking care of the small details (sometimes not so small). We are referring to elements such as the payment gateway, alternative payment methods, multichannel payments...
By now you have surely realised what our specialty is. At PayXpert, our goal is to develop payment technology. Since we started in 2009, our team has been constantly perfecting financial optimisation tools. So much so that today our payment technology is one of the most powerful in the market. We are one of the leading financial consulting companies and we want to help you get the most out of your payments. Do you want to know how fintech can help you sell more this year's Black Friday? Keep reading, we have a lot to tell you.
Do you have the best payment gateway? Finding a powerful payment gateway is (or should be) one of the main concerns of click and mortar merchants. In other words, ecommerce should take care of their electronic payment gateway if they want to optimise their conversion this Black Friday 2021. What characterises an optimal payment gateway?
Our gateway, together with our Central Dashboard and Connect2pay payment page solution are the result of a long history in the payments industry. Our team has been working since 2009 on the continuous improvement of our technology to constantly meet the demands of a changing market. We are the combination of Expertise and Innovation. The result? Trendy payment technology of maximum efficiency.
We know that we can do a lot for you, we know that our technology brings results. Do you want to receive advice without obligation? Contact us and request a demo of our products. We want to be your partner.