Sales optimisation for eCommerce with PayXpert

Diego Katzman

Diego Katzman
Published 03/02/2021 · 3 min read

Optimising sales in e-commerce is a priority objective for any online shop. Its mission is to get more visitors so that they can later become customers. If you believe this is also one of your main goals, you should start by getting to know the needs of your audience better and discovering potential issues they may encounter in the purchasing process.

What products are you interested in? What are your favourite payment methods? How do you make your purchasing decisions?

In PayXpert, we want to show you how to optimise your eCommerce sales.

 

What is sales optimisation?

Nothing more or less than getting your sales to the optimal situation or delivering the best possible results. To achieve this, it is important to improve the operation of the business, offer payment methods tailored to customers, monitor transactions, evaluate and make decisions based on specific data. But how do you ensure that each part of the purchasing process is successful? 

To do this, we want to show you a complete solution based on a payment gateway and a dashboard from which to control transactions.

 

PayXpert: payment gateway for e-commerce

We are passionate experts in payment technologies and are committed to taking your business where you have always dreamed. To do this, we have a team that is constantly working to deliver efficient payments with robust technology, allowing you to focus on other important areas of your business.

The PayXpert payment gateway is a platform with which you can accept payments and make the process easier for your customers. When they want to pay for a product, they can choose the most suitable system and provide the data you request. Once these operations have been carried out, the client's browser will encrypt the information and send it to the platform. This is where the client is charged and the money is sent, ensuring maximum confidentiality of the data and complying with the requirements established by the PSD2 regulations.

The only way to keep your online business safe is to adapt to it, and its main goal is to give life to new forms of electronic payments to increase consumer confidence in it. With PayXpert, you will improve the security of your electronic operations hassle-free:

  • You will offer a platform with different local payment methods with which your customers feel familiar.
  • You will have numerous payment methods on an omnichannel platform.
  • You will increase users’ confidence in your business.
  • You will have access to filtered lists of transactions.
  • You will control consumer operations and behaviour, with permanent processing and optimisation.
  • You will be able to track your business with a single click.
  • You will comply with the requirements established in the PSD2 regulations.
  • The needs of users will be met more efficiently.
  • You will increase your customers' conversion rate.
  • You will reduce the complexity of payment processing and add value.
  • You will be able to internationalise your business by having the right payment method according to local payment habits.
  • You will be able to handle most currencies (180) and choose the currency your customers prefer to pay in.
  • You will have a tokenization system that will allow you to take the ideal choice for new business models.
  • You will give continuity to your business sales without losing income or data.
  • You will have complete and simple invoices where you can see your fees, income and amounts withheld.
  • You will be able to control the business in real time, being able to identify any failure or risk and follow up on your clients’ behaviour.

In short, our payment gateway, together with the central panel and payment page solution, Connect2pay, are the result of years of experience in the industry. It is not a fixed solution, but is constantly being updated as our expert team comes up with new ideas to improve the customer experience.

 

PayXpert payment technology features

Below, we are going to show you the main features of our platform. Not only do we help you improve your conversion rate while keeping your business safe from chargeback, but we have advanced payment technologies at your disposal:

  • Cascading. If the transaction is in 'timeout', 'failed' or 'referred', it can be redirected to another payment option to increase the conversion rate.
  • Smart routing solution. Our portal can select the best acquirer for specific transactions depending on the real-time risk score and processing costs.
  • Business Intelligence and Dashboards. We provide business intelligence and dashboards to monitor and perform in-depth analysis.
  • Advanced statistical modules. They allow customisable filters so you can get the data you want. 
  • Advanced features. With innovative and creative features that are continuously updated and improved.

Each transaction we process through our system is carried out with the correct acquiring solution, taking into account the card issuer, the financial conditions of the acquirer, the geographical location of the buyers, risk control and payment habits. Our goal is to help you improve your conversion rate while controlling risk exposure.

Ready to optimise sales?

 

Key findings about PayXpert’s payment solutions

Optimise your sales with an easy, convenient and efficient system. The integration process is simple and reliable, so you can start processing your payments with PayXpert right away. You will not be alone, as an account manager will accompany you to meet your needs and solve them throughout the process.

As you can see, to increase your sales you not only need to have a quality product or the best price, but you also need to focus your business towards improving the customer experience, from the payment method we offer, to its integration. Only then will you achieve the maximum sales optimisation you dream of.

Are you ready to take off? At PayXpert, we're waiting for you.

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