Have you heard about Red Envelope in the Chinese culture?

Jing Sun

By Jing Sun. Follow: Linkedin Facebook Twitter
Published 02/03/2018

At Chinese New Year, it’s tradition to give a bright, beautiful red envelope (known as 紅包, hóngbāo) filled with money to their friends and family. It symbolizes good wishes and luck for the new year ahead.

Presently in China, people inherit the tradition their traditional culture with latest mobiles technology - WeChat Digital Red Envelope. No matter how far away they are from each other, the red envelope will arrive in second, and bring their best wishes.

In 17th, February, 2018, WeChat published a report about the Red Envelope transaction made in the New Year Eve. According to the data, there are 688 million of WeChat Users sent their best wishes via Red Envelope, year-on-year increasing 15%.

Among of all the Red Envelope senders, people who born in the 80´s become the mainstay, which shares 32% of the total amount, following by people who born in the 90´s, 70´s, which share 27% and 22%.

Moreover, the "digital money" they send to each other through WeChat Red Envelope is not only a good wish, but also real money which they can transfer to their bank account or use it to purchase with WeChat Pay. Nowaday, there are more than 55% of Chinese internet users make mobile payment in sectors from restaurants to shopping mall, even in hospitals and many public departments. Chinese customers have already accustomed to use mobile to pay anytime and anywhere. And WeChat Pay is one of the most popular mobile payment tool in China.

With more and more Chinese people travel around the world, they bring their payment method as well. Payxpert is the official partner of WeChat Pay in Europe, and we offer different WeChat Pay solutions to all kinds of business as well as WeChat marketing solution with which you can also interact with your Chinese clients via Red Envelope.

Visit: www.payxpert.com/wechat

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