Learn how to sell in the digital age
Did you know that, according to a McKinsey study, 46% of American consumers decided to give a brand they didn't know a chance. Thanks to the ever-increasing convenience offered by online commerce, consumers are opting for those businesses with a greater digital presence.
It is no coincidence that online commerce has been growing steadily (and astonishingly) for a few years now. It is estimated that small online retailers saw their sales increase by 96.5% from October 2019 to October 2020.
Whether you are a large company or a small to medium-sized retailer, the question you should be asking yourself is, am I meeting the needs of today’s increasingly digital marketplace? In today's post, we show you how to create a Fintech online store for your business: we want you to learn how to sell online with the greatest efficiency for your business, and convenience and benefits for your customers.
Steps to set up your online store in an easy way
Choose the name and domain for your eCommerce
Do you know that 3/4 of the first names you come up with will not be available? Or they will be too similar to those of other brands or stores, so they will not work for you either. The key is to choose a name as distinctive as possible to position the name of your brand not only so that your customers remember you more easily, but also to position it better in search engines. If, on the other hand, you already have a registered trademark, it is even easier.
However, we recommend you to register not only the .com domain but also the domain-specific to your country (.es, .fr...). That way you make sure that your brand is protected and that only you own all the available domains.
Here you can find two articles to help you choose the best possible name for the creation of your eCommerce:
How to contract a hosting service for your eCommerce
First of all, what is eCommerce hosting? Hosting is the web hosting or support where your online store will be installed. When it comes to choosing a hosting provider, there is a wide range of options. However, there are two basic keys to keep in mind, which can save you many problems in the future:
- It should have 24 hours support, 7 days a week.
- The technical service should speak a language that allows you to communicate efficiently with them.
Beyond these two general keys, each merchant will have to assess which hosting service best suits the specific qualities of their business and the online store they want to set up. To do this, it is important to assess some of the most recognised services one by one. Here is a guide on how to do this.
Let's talk about technology platforms
You may be familiar with the names Prestashop, Woocomerce or Shopify. All right, but what are they? They are content management systems (CMS) that allow you to create your own online store without prior programming knowledge, in just a few minutes. They are platforms created specifically for merchants like you who want to start selling online easily, efficiently and as quickly as possible.
If you want to know a little more about which CMS best suits the specific needs of your business, we recommend you take a look at the following post.
How to choose the best payment gateway for your online store
Choosing the payment gateway that you implement in your store is one of the most important steps whether you are thinking of creating an online store from scratch, or if you already have an online store and want to get more benefits.
Why? Because it is not only one of the biggest pain points for your customers, but it is also one of the elements where you can best optimise your business’ financial management. Here's why.
Your customers need a payment gateway that guarantees maximum security and data protection, yes. But they also expect to find their favourite payment method, no matter where they are from. For the best user experience, it is important to consider multichannel payments, and how they can help you increase your sales by offering your customers a wider variety of payment options. The result? A secure, versatile and optimal payment gateway for both your customer and you. Where to find it?
At PayXpert we have developed a payment gateway with the security and convenience your customer needs, while being an optimal solution for your business’ financial management. With solutions such as tokenisation, alternative payment methods, and multichannel payments, it is a highly efficient tool for your business, and has a wide variety of features for your customers. Do you want to know how to integrate it into your business? Contact our team and request a demo for your ecommerce.
Setting up a great online store has never been easier.