Have you considered how much you could increase your online store's sales if you change payment gateways? What methods do you currently use? Do they fit your customers' preferences and your business needs? The key to unlock these questions is choosing the optimal payment gateway.
Increasing sales is the main goal of any business and you can easily achieve it by choosing the right payment gateway and combining it with a dashboard from which to track your eCommerce transactions. It is the perfect combination for:
Controlling your online business with a single click is possible with the most advanced technologies in online payments.
When users or customers decide to make an online purchase, the process that worries them the most and generates the most distrust is payment. However, if they find payment methods that are familiar to them and they use regularly, their confidence increases and, therefore, the chances of making a purchase and returning to that online store afterwards.
That’s why eCommerce sites have lots of work ahead:
All e-commerce businesses need to optimise their sales processes with the solution that best suits their needs. And payment gateways are the right tools to increase your sales for several reasons: they help you recover lost leads through the buying funnel and help you sell more and better because they fit users' interests.
Companies benefit from having a payment solution with several options perfectly tailored to their needs. Beyond the undisputed increase in sales, they can find the following advantages:
Did you know that one of the main keys to success in the internationalisation of the company is to have the right payment method according to local habits to obtain a large volume of sales?
Generally, we tend to think that payment gateways are software designed solely to facilitate transactions in an online store, between bank and commerce. But this is not the case. These tools have many more functionalities, allowing e-commerce sites to optimise their sales and strategies. The payment gateway is a strategic element of your business, and you don't want to choose it lightly.
Choosing a payment platform is not an easy process. It is one of the preeminent questions in the process of setting up any e-business. Checking service costs, information to consider when talking to a provider, typically associated costs, integration and usability, fraud prevention, and the added value to your industry or vertical, among many others, are key points to consider. And unless you're a payment technology guru, you'll need help setting up.
The perfect formula to increase sales is purchasing a payment gateway adapted to your business and a dashboard to analyse behaviour.
You'll be giving your customers what they need (payment methods tailored to their preferences and countries of origin, trust and security) and leveraging information on shopping habits and transactions to identify pain points and improve. Without a doubt, a payment platform will improve your conversion rate. At the same time, you are safe from chargebacks, using the most advanced technological tools for payments, which are specialised in businesses like yours.