After the atypical Christmas campaign that businesses experienced in 2020 (due to the pandemic), 2021 is set to be a year of increased sales. It is estimated that sales will grow by 8.2% during the Christmas campaign in one of the leading markets, the USA. The situation in Spain is similar: after the drop in sales in 2020 (estimated at 6% year-on-year), Spanish retailers are also predicting an improved campaign this December 2021, which will reflect the new consumer behaviours acquired during the pandemic.
According to the National Retail Federation, small and large businesses around the world register around 20% of sales for the whole year in the 30 days that the Christmas commercial campaign is estimated to last. So, how can you sell more in Christmas 2021? What are the expected sales this Christmas 2021? As expert financial partners, we have the keys you need to optimise your business and increase your conversion.
We show you how to sell more to more customers: we want to help you develop your best payment processing strategy for the Christmas 2021 campaign. We want you to have all your business performance indicators under control, so that you can respond in the best way to a sales campaign marked by the new consumer trends acquired in recent months. Read on.
Your customers expect fast, secure and convenient payment technology from your business. But not only that: they expect you to offer them their usual payment method by default, either one of the usual payment methods, or an alternative one. And what do they do if they can’t find it? Most likely, they will end up abandoning the shopping cart in your store, and look for one of your competitors that does offer a payment gateway with all these features. So how do you offer a payment gateway that includes all of this?
Now that we have talked about offering more payment channels and methods, it's time to talk about offering secure payments. A secure payment gateway with optimised security through tokenisation provides your business with one of the most decisive added values for converting leads into sales: peace of mind. In other words: it is what you need to make your customers feel that their data is safe with you, and that you know how to protect them from fraud.
Another way to get the most out of the upcoming Christmas campaign that is just around the corner is by analysing your KPIs. Keep your business performance under control by analysing the main performance parameters, as if you were a true financial expert. How to do it?
It is time to plan how your business will deal with the highest sales peak of 2021. Now that you know the sales forecast and consumer trends for Christmas 2021, and you know the tools you need to face them, it is time to get down to work. Do you have a strategy adapted to the new demands of your customers? Optimising your payment acceptance strategy with a payment gateway has never been so easy. We want to offer you the best, so that you offer the best to your customers. Are you ready to get the most out of your business in the upcoming December 2021 campaign?