{"id":4369,"date":"2020-05-18T12:00:00","date_gmt":"2020-05-18T12:00:00","guid":{"rendered":"https:\/\/blog.payxpert.com\/2020\/05\/18\/developpez-un-entonnoir-de-vente-pour-votre-societe-e-commerce\/"},"modified":"2025-11-11T13:48:06","modified_gmt":"2025-11-11T13:48:06","slug":"developpez-un-entonnoir-de-vente-pour-votre-societe-e-commerce","status":"publish","type":"post","link":"https:\/\/blog.payxpert.com\/fr\/developpez-un-entonnoir-de-vente-pour-votre-societe-e-commerce\/","title":{"rendered":"D\u00e9veloppez un entonnoir de vente pour votre soci\u00e9t\u00e9 e-commerce"},"content":{"rendered":"<p><span>Avec l\u2019apparition du commerce en ligne, de nouveaux modes de relation avec les consommateurs \u00e9mergent. Il s\u2019agit d\u2019un format beaucoup plus polyvalent que le commerce physique, mais cela ne veut pas dire que ce dernier n\u2019est plus d\u2019actualit\u00e9, gr\u00e2ce notamment \u00e0 l\u2019am\u00e9lioration des techniques de commercialisation. Il existe des strat\u00e9gies que nous pouvons adopter pour d\u00e9velopper un entonnoir de ventes optimal pour notre portail e-commerce et qui, selon qu\u2019elles soient appliqu\u00e9es ou non, ont une incidence d\u00e9cisive sur notre r\u00e9sultat financier. L\u2019entonnoir de ventes classique pour l\u2019e-commerce (\u00e9galement appel\u00e9 \u00ab&nbsp;entonnoir de conversion&nbsp;\u00bb) poss\u00e8de quatre \u00e9tapes g\u00e9n\u00e9rales&nbsp;:<\/span><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/test.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/entonnoir_de_ventes2.png\" alt=\"entonnoir_de_ventes2\" width=\"375\" style=\"width: 375px;\"><\/p>\n<p>&nbsp;<\/p>\n<p><span>1.-Sensibilisation. L\u2019utilisateur doit <strong>satisfaire un besoin<\/strong> et estime que votre portail \u00e9lectronique peut \u00eatre un candidat potentiel, c\u2019est-\u00e0-dire qu\u2019elle\/il est conscient que vous existez. Ce point est peut-\u00eatre l\u2019une des \u00e9tapes les plus difficiles \u00e0 atteindre, donc une fois que vous avez le client potentiel pr\u00eat \u00e0 visiter votre portail, vous devez donner une impression positive. \u00c9vitez le pi\u00e8ge qui consiste \u00e0 concentrer toute votre attention sur une simple exposition de votre produit\/service, car vous devez faire comprendre aux visiteurs les avantages qu\u2019ils peuvent obtenir en passant par vous&nbsp;: comment vous pouvez r\u00e9pondre \u00e0 leurs besoins.<\/span><\/p>\n<p><span><img decoding=\"async\" src=\"http:\/\/test.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/Entonnoir-de-ventes.png\" alt=\"Entonnoir de ventes\" width=\"555\" style=\"width: 555px;\"><\/span><\/p>\n<p><span>2.- Consid\u00e9ration. Les utilisateurs consid\u00e8rent votre portail comme l\u2019un des finalistes et principaux candidats pour finaliser l\u2019objet de leur achat. Par cons\u00e9quent, vous devez r\u00e9soudre tout type de doute qui pourrait survenir pour les utilisateurs et <strong>faciliter le processus de prise de d\u00e9cision<\/strong>. Utiliser des \u00e9l\u00e9ments facilement identifiables comme des canaux de paiement familiers est un moyen pour devancer vos concurrents principaux. En tant que consultants fintech, PayXpert vous propose quelques-uns des syst\u00e8mes de paiement internationaux majeurs, afin d\u2019augmenter de mani\u00e8re exponentielle les possibilit\u00e9s d\u2019achat sur votre portail en ligne&nbsp;: le <\/span><span><a href=\"https:\/\/www.payxpert.com\/fr\/mir\/\" rel=\" noopener\">syst\u00e8me de paiement russe MIR<\/a><\/span><span> ou <\/span><span><a href=\"https:\/\/www.payxpert.com\/fr\/wechat\/\" rel=\" noopener\">WeChat Pay<\/a><\/span> et <span><a href=\"https:\/\/www.payxpert.com\/fr\/alipay\/\" rel=\" noopener\">AliPay<\/a><\/span> (pour le march\u00e9 chinois) augmentent les clients potentiels par milliards.<\/p>\n<p>3.- D\u00e9cision. F\u00e9licitations&nbsp;! Si vous avez r\u00e9ussi \u00e0 emmener le visiteur jusqu\u2019\u00e0 cette \u00e9tape, cela signifie que vous \u00eates son option d\u2019achat. Maintenant, vous devez \u00e9viter les obstacles ou surprises potentiels qui entravent la proc\u00e9dure d\u2019achat. Des \u00e9l\u00e9ments comme des frais suppl\u00e9mentaires impr\u00e9vus (TVA, exp\u00e9dition) font partie des raisons principales d\u2019abandon de la commande. De plus et comme sugg\u00e9r\u00e9 dans le paragraphe pr\u00e9c\u00e9dent, le simple fait de proposer des syst\u00e8mes de paiement puissants augmente drastiquement la port\u00e9e de notre site internet et, surtout, <strong>vous emp\u00eache de perdre des clients d\u00e9j\u00e0 convertis, en ne leur fournissant pas de moyens de paiement \u00ab&nbsp;frictionless&nbsp;\u00bb.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l\u2019apparition du commerce en ligne, de nouveaux modes de relation avec les consommateurs \u00e9mergent.<\/p>\n","protected":false},"author":31,"featured_media":4374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-4369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - 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