For both established and emerging businesses, providing the best service every day is a challenging task. Whether it is satisfying an increasingly demanding client or responding to the constant demands and pressures of the market, the development of omnichannel commerce has ceased to be an option and it has become a mandatory task.
Since the beginning of the health crisis, many shops have been forced to develop alternative sales platforms to a brick-and-mortar shop, without, of course giving up on them. The face-to-face nature of commerce continues to be one of the added values on which we can rely to strengthen our relationship with the customer. However, there are new sales channels which, if well integrated, can complement classic shops. The aim is to develop platforms that expand and complement the classic sales strategy. We are referring to omnichannel commerce, the only possible way if you want your shop to keep on celebrating its birthday.
When we talk about omnichannel commerce, we're not just talking about having an online shop. It's about making your brand and your business present across all sales channels. Channels range from the physical shop, through social networks or telemarketing, to the pinnacle of omnichannel: e-commerce. It's the only way to reach all your customers by offering them a shopping channel tailored to their needs as a consumer.
But an omnichannel commerce strategy is much more than this; to be consistent and effective, it needs to be developed in a unified way. In other words, each of the channels must be in contact and complement the rest. A unified commerce strategy resembles a team with different players cooperating with each other for the same goal: a comprehensive shopping experience. A unified commerce strategy means:
And basically, any possible combination between the different channels or sales resources, which connects them, complements them and enhances their conversion capacity. All this is achieved by centralising management thanks to databases and digital platforms, which not only speed up the synchronisation between channels, but also between workers themselves.
If we had to summarise the two main features of unified commerce, they would be: offering the client the most personalised and comprehensive support possible, and synchronising all channels for maximum optimisation of the strategy. However, it is easy to list the many benefits of a unified commerce strategy:
In short, offering a unified shopping experience is created with the end customer in mind: in realistic shopping experiences with real customers. All phases of the purchasing process (searching, deciding, paying, and sometimes returning) are developed to be flexible and adapt to all your customers, no matter how they are.
The time of payment is one of the most sensitive phases when it comes to generating conversion and, even better, building customer loyalty. Because it is true, offering different payment channels is important to adapt to the consumption habits of all your customers. But providing the highest assurance of safety is another essential factor in building trust, and being chosen as a regular e-shop.
Our speciality is designing technology to optimise the finances of businesses like yours. How do we do it? By developing tools that help you understand your conversion, and allow you to sell more. One of these tools is multichannel payments, with which we demonstrate the importance of knowing and meeting the specific needs of all your customers. All with the guarantees of the Payment Card Industry Data Security Standard (PCI DSS). What payment channels do we offer?
Integrating our payment gateway is a great way to start selling more online, in your physical shop or wherever you want to run your business. Looking for a unified commerce strategy? Visit our website to find out how we can help you go further.