{"id":3646,"date":"2019-12-20T15:41:04","date_gmt":"2019-12-20T15:41:04","guid":{"rendered":"https:\/\/blog.payxpert.com\/2019\/12\/20\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/"},"modified":"2025-11-11T13:49:21","modified_gmt":"2025-11-11T13:49:21","slug":"black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion","status":"publish","type":"post","link":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/","title":{"rendered":"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n"},"content":{"rendered":"<p>Cada vez son m\u00e1s las fechas comerciales se\u00f1aladas: D\u00eda del ni\u00f1o, de la Madre, Black Friday, Cyber Monday&#8230; Por no hablar de la campa\u00f1a de Navidad y a\u00f1o nuevo. Esto supone <strong>un aumento de la facturaci\u00f3n, que por cierto, sigue rompiendo r\u00e9cords<\/strong>. Y, por si fuera poco, <strong>las ventas online no dejan de crecer<\/strong>: Salesforce estima en 39.600 millones de d\u00f3lares el comercio online generado por el Black Friday a nivel mundial en 2019. Esto es m\u00fasica para los o\u00eddos de comercios de todo el mundo que esperan estas fechas para cerrar el a\u00f1o por todo lo alto, y de paso empezar el siguiente con buen pie.<\/p>\n<p><!--more--><\/p>\n<div class=\"caption\"><a href=\"http:\/\/test.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-56578 size-us_768_0\" src=\"http:\/\/test.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile-768x792.jpg\" alt=\"\" width=\"768\" height=\"792\" \/><\/a> Stack of Christmas gift boxes in front of a white rustic wooden background.<\/div>\n<p>S\u00ed, s\u00ed, esto est\u00e1 genial. Aumentar las ventas es el sue\u00f1o de cualquiera; pero hay m\u00e1s caminos hacia una mayor facturaci\u00f3n: la facturaci\u00f3n optimizada. Hay distintos factores que pueden estar frenando tus potenciales ganancias. Aqu\u00ed te dejamos dos de ellos, y te contamos qu\u00e9 herramientas puedes utilizar para optimizar tus campa\u00f1as promocionales.<\/p>\n<h4>Optimizar para Smartphones<\/h4>\n<p>El futuro est\u00e1 en los smartphone. No es novedad que la mitad de las ventas se hacen online; pero es que adem\u00e1s, la mitad de estas (y va en aumento) se hacen a trav\u00e9s de dispositivos m\u00f3viles. Y he aqu\u00ed el quid de la cuesti\u00f3n: \u00bfest\u00e1 tu web preparada para esto? \u00bfTiene una versi\u00f3n m\u00f3vil perfectamente operativa? Una web smartphone-friendly tiene un dise\u00f1o simple e intuitivo, carga r\u00e1pido con datos m\u00f3viles y est\u00e1 conectada a las redes sociales (Facebook, Twitter, Instagram, Pinterest&#8230;). Tambi\u00e9n tu <a href=\"https:\/\/www.payxpert.com\">pasarela de pagos<\/a>, debe estar optimizada para dispositivos m\u00f3viles. No dar respuesta a la necesidad del creciente \u201cp\u00fablico smartphone\u201d puede estar limitando tus ventas m\u00e1s de lo que crees.<\/p>\n<h4>Optimizar para las ventas cross-broder<\/h4>\n<p>Las ventas internacionales se te resisten: no est\u00e1s preparado para el mercado global. Un cl\u00e1sico: internet nos abre las puertas a un sinf\u00edn de oportunidades&#8230; Que no sabemos aprovechar. Para acceder al mercado global tenemos que tener en cuenta que no funciona bajo las mismas reglas que el nacional. Cada pa\u00eds tiene unos h\u00e1bitos de consumo, necesidades caracter\u00edsticas y m\u00e9todos de pago propios. Es un error com\u00fan (y tonto) tener un producto atractivo para el cliente objetivo, pero no saber hac\u00e9rselo llegar: no tener un conducto de pago que resulte familiar es una de las principales causas de abandono del proceso de compra.<\/p>\n<h4 style=\"font-family: Lato, sans-serif; letter-spacing: normal;\">Optimizar para Pagos Alternativos<\/h4>\n<p>Para que hagas tu negocio m\u00e1s accesible, te traemos algunos de los m\u00e9todos de pago de gran alcance que pueden aumentan exponencialmente tu ratio internacional de potenciales clientes.<\/p>\n<p><strong><a href=\"https:\/\/www.payxpert.com\/es\/wechat\/\">WeChat Pay<\/a>:<\/strong> con alrededor de 1000 millones de usuarios mensuales, es la app china m\u00e1s vers\u00e1til: desde red social, pasando por tienda online y (esto es lo que nos interesa) plataforma de pago. Es s\u00edmbolo de confianza para el mercado chino y har\u00e1 que resultes m\u00e1s accesible.<\/p>\n<p><strong><a href=\"https:\/\/www.payxpert.com\/es\/alipay\/\">AliPay<\/a>:<\/strong> con m\u00e1s de 600 millones de usuarios, es otro de los principales m\u00e9todos de pago en China. Permite hacer pagos desde el m\u00f3vil y sin tasas de cambio de divisa. Otro caballo ganador para hacerte con el comprador chino.<\/p>\n<p>Aunque nacieron del peque\u00f1o y mediano negocio estadounidense, fiestas como el Black Friday y Cyber Monday se han convertido en fen\u00f3menos de talla mundial. Como puedes comprobar, entender y responder a las necesidades del cliente con las herramientas adecuadas nos permite optimizar estas jugosas oportunidades de venta, y dar respuesta a un mercado cada vez m\u00e1s competitivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n<\/p>\n","protected":false},"author":31,"featured_media":3647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,334],"tags":[],"class_list":["post-3646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-es","category-pagos-alternativos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog PayXpert\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-20T15:41:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T13:49:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1513\" \/>\n\t<meta property=\"og:image:height\" content=\"1560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n\",\"datePublished\":\"2019-12-20T15:41:04+00:00\",\"dateModified\":\"2025-11-11T13:49:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\/\/blog.payxpert.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg\",\"articleSection\":[\"Ecommerce\",\"Pagos alternativos\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/\",\"url\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/\",\"name\":\"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/blog.payxpert.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg\",\"datePublished\":\"2019-12-20T15:41:04+00:00\",\"dateModified\":\"2025-11-11T13:49:21+00:00\",\"description\":\"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#primaryimage\",\"url\":\"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg\",\"contentUrl\":\"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg\",\"width\":1513,\"height\":1560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.payxpert.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.payxpert.com\/#website\",\"url\":\"https:\/\/blog.payxpert.com\/\",\"name\":\"Blog PayXpert\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.payxpert.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.payxpert.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.payxpert.com\/#organization\",\"name\":\"Blog PayXpert\",\"url\":\"https:\/\/blog.payxpert.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blog.payxpert.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/payxpert_logo-300x98-1-png.webp\",\"contentUrl\":\"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/payxpert_logo-300x98-1-png.webp\",\"width\":300,\"height\":98,\"caption\":\"Blog PayXpert\"},\"image\":{\"@id\":\"https:\/\/blog.payxpert.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/blog.payxpert.com\/es\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n","description":"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/","og_locale":"es_ES","og_type":"article","og_title":"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n","og_description":"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n","og_url":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/","og_site_name":"Blog PayXpert","article_published_time":"2019-12-20T15:41:04+00:00","article_modified_time":"2025-11-11T13:49:21+00:00","og_image":[{"width":1513,"height":1560,"url":"https:\/\/www.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#article","isPartOf":{"@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/"},"author":{"name":"","@id":""},"headline":"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n","datePublished":"2019-12-20T15:41:04+00:00","dateModified":"2025-11-11T13:49:21+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/"},"wordCount":632,"publisher":{"@id":"https:\/\/blog.payxpert.com\/#organization"},"image":{"@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg","articleSection":["Ecommerce","Pagos alternativos"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/","url":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/","name":"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n","isPartOf":{"@id":"https:\/\/blog.payxpert.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#primaryimage"},"image":{"@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg","datePublished":"2019-12-20T15:41:04+00:00","dateModified":"2025-11-11T13:49:21+00:00","description":"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n","breadcrumb":{"@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#primaryimage","url":"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg","contentUrl":"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/christmas-gifts-pile.jpg","width":1513,"height":1560},{"@type":"BreadcrumbList","@id":"https:\/\/blog.payxpert.com\/es\/black-friday-y-cybermonday-dos-sencillas-claves-para-optimizar-la-facturacion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.payxpert.com\/es\/"},{"@type":"ListItem","position":2,"name":"Navidad, Reyes, Black Friday y Cybermonday: claves sencillas para optimizar la facturaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/blog.payxpert.com\/#website","url":"https:\/\/blog.payxpert.com\/","name":"Blog PayXpert","description":"","publisher":{"@id":"https:\/\/blog.payxpert.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.payxpert.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/blog.payxpert.com\/#organization","name":"Blog PayXpert","url":"https:\/\/blog.payxpert.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blog.payxpert.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/payxpert_logo-300x98-1-png.webp","contentUrl":"https:\/\/blog.payxpert.com\/wp-content\/uploads\/sites\/3\/2024\/10\/payxpert_logo-300x98-1-png.webp","width":300,"height":98,"caption":"Blog PayXpert"},"image":{"@id":"https:\/\/blog.payxpert.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/blog.payxpert.com\/es\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/posts\/3646"}],"collection":[{"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/comments?post=3646"}],"version-history":[{"count":2,"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/posts\/3646\/revisions"}],"predecessor-version":[{"id":5096,"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/posts\/3646\/revisions\/5096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/media\/3647"}],"wp:attachment":[{"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/media?parent=3646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/categories?post=3646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.payxpert.com\/es\/wp-json\/wp\/v2\/tags?post=3646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}