{"id":3624,"date":"2020-01-20T10:57:42","date_gmt":"2020-01-20T10:57:42","guid":{"rendered":"https:\/\/blog.payxpert.com\/2020\/01\/20\/en-busca-del-valor-anadido-para-tu-empresa\/"},"modified":"2025-11-11T13:49:21","modified_gmt":"2025-11-11T13:49:21","slug":"en-busca-del-valor-anadido-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/blog.payxpert.com\/es\/en-busca-del-valor-anadido-para-tu-empresa\/","title":{"rendered":"En busca del valor a\u00f1adido para tu empresa"},"content":{"rendered":"

Muchos son los que buscan diferenciarse de la competencia ofreciendo algo \u00fanico e irremplazable. Sin embargo, s\u00f3lo unos pocos saben c\u00f3mo conseguir darle a su propuesta ese color especial que consiga fidelizar a su audiencia. La verdad es que no existe una f\u00f3rmula secreta, pero s\u00ed tenemos algunos consejos para que consigas darle a tu negocio el valor a\u00f1adido que lo posicione sobre sus competidores. Nuestro objetivo: satisfacer al consumidor a la vez que conservamos la esencia de nuestro proyecto. Es decir, sumarle un valor a\u00f1adido.<\/p>\n

<\/p>\n

Pero primero es importante saber de lo que hablamos, \u00bfqu\u00e9 es el valor a\u00f1adido? La escuela de negocios EAE lo define como todas aquellas caracter\u00edsticas de un producto o servicio que, aunque no son estrictamente necesarias o intr\u00ednsecas al propio servicio\/producto ofertado, lo diferencian de la competencia haci\u00e9ndolo m\u00e1s atractivo al consumidor. En otras palabras, sumamos valor a\u00f1adido a nuestra propuesta cuando conseguimos satisfacer necesidades secundarias del consumidor. Necesidades que, aunque no son la raz\u00f3n por la que acud\u00eda a nosotros, reconoce y agradece que tengamos en cuenta.<\/p>\n

\"\"<\/a><\/p>\n

El valor a\u00f1adido es por tanto una apuesta segura hacia la fidelizaci\u00f3n de nuestra masa cr\u00edtica (nuestra audiencia). Es la forma de demostrarle que le entendemos, que sabemos lo que quiere y que tenemos una propuesta adaptada a \u00e9l\/ella.<\/p>\n

Ahora te estar\u00e1s preguntando, \u00bfy cu\u00e1les son las necesidades secundarias de mi cliente? Desde PayXpert te traemos distintas y sencillas maneras de agregar valor a\u00f1adido a tu empresa mediante las mejores herramientas de gesti\u00f3n y optimizaci\u00f3n financiera.<\/p>\n

Ofrece seguridad: a\u00f1ade m\u00e9todos de pago de confianza. La seguridad es una de las necesidades m\u00e1s intr\u00ednsecas al ser humano, seg\u00fan la pir\u00e1mide de las necesidades humanas de Maslow (1943). Dando a tus clientes la posibilidad de realizar pagos con m\u00e9todos que les resulten familiares refuerza su confianza en nosotros y consolida la relaci\u00f3n comprador-vendedor. Te hablamos de algunos de los m\u00e9todos de pago con m\u00e1s usuarios del mundo.<\/p>\n

AliPay: te abre las puertas a un mercado de m\u00e1s de 600 millones de clientes chinos. Se trata de una aplicaci\u00f3n que facilita a sus usuarios el pago a trav\u00e9s de su tel\u00e9fono.<\/p>\n

Wechat Pay: la otra puerta al mercado chino. Con m\u00e1s de mil millones de usuarios, se trata de la aplicaci\u00f3n financiera de la red social Wechat.<\/p>\n

Nuestros clientes ya conocen la importancia de cuidar todos los detalles de su relaci\u00f3n con el comprador, empezando por cuidar su tranquilidad financiera. Como expertos consultores de finanzas, desde el equipo de PayXpert seguimos desarrollando herramientas de tecnolog\u00eda financiera para empresas y clientes de todo el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"

En busca del valor a\u00f1adido para tu empresa<\/p>\n","protected":false},"author":31,"featured_media":3630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,333],"tags":[],"class_list":["post-3624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-es","category-omnicanal-es"],"acf":[],"yoast_head":"\nEn busca del valor a\u00f1adido para tu empresa<\/title>\n<meta name=\"description\" content=\"En busca del valor a\u00f1adido para tu empresa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.payxpert.com\/es\/en-busca-del-valor-anadido-para-tu-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En busca del valor 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