This period represents for many merchants the opportunity the majority of their revenues.
Statistics say that sales from November to end of December can represent up to 50% of the total revenues of business and this can add pressure to push transactions through the pipeline making it more difficult for ecommerce to detect fraud.
Frequently frauders use holidays to take advantage of the potential weakness of merchants: account takeovers, identity theft, “friendly chargeback”, will be bread and butter for them and will cause a lot of headaches. Merchants can expect a 30% climb in their fraud activity, compared to the rest of the year.
For merchants, it is a must to stay very focused and effective during this time if they don’t want to see their efforts diluted and their profits reduced.
The challenges that most of the merchants will face are the following:
- Increase their risk appetite with the consequence of having less suspicious transactions being flagged or stopped.
- Accelerate the process dispatch order with the consequence of increasing the chance of errors.
- Competitors are just one click away, so the fear of losing potential customers will drive merchants to takes decision based on unbalanced factors rather than rationality.
So, how do you can take care of the two sides of the coin, maximizing revenues and combat fraud?
Your payment platform is a key partner in this situation and will play a strategic role: It has to match your business needs and perform exceptionally.
Use a powerful anti-fraud system, combine it together with an advanced scoring and data validation.
Have real-time information on all operations, observe patterns and analyze the main KPIs of your business and optimize gateway filters and routing options.
Finally, with the support from an expert dedicated manager who understand your business needs, you will manage successfully your business and mitigate your risks.
Payxpert, it pays to choose the right partner.L