Do you know the difference between multichannel and omnichannel? How can you switch from one to the other in your sales?
More and more brands are looking at multichannel payments to integrate them into a single centralised system. That is, even if they offer different payment methods, they can all be found on the same platform, which facilitates and improves the user experience.
This trend is growing enormously in e-commerce, where consumers make their purchases online or offline from different points of sale, both physical and digital.
Not everything is focused on the product, but there are more and more sales strategies that focus on the user. That's why eCommerce is very aware of its audience profile, from the geographic location and other demographics to their problems and needs.
The goal is to attract the ideal type of customer for your online business and increase your revenue.O
The answer is yes. You can have as many payment methods as you want on a single way or platform. Therefore, we would be talking about multichannel (voice recognition, payment processing without special development or integration, Virtual POS...) and omnichannel (a payment gateway with a single interface and a common login offering different payment methods).
The advantages of using multichannel payments in your online shop are:
The current market is characterised by omnichannel, where different offline and online payment methods coexist. However, it is not enough to offer different channels; they must also relate to each other through a solid strategy based on the user experience. The goal is for the customer to be able to choose the option she prefers to make her purchase.
Payment methods should not be separate from the customer experience, as they are a part of the purchasing process of any business. Many physical shops have integrated their online and offline channel, taking advantage of the smartphone penetration and the ease with which mobile payments are made from anywhere in the world.
Other brands, however, came into the world already baptised as online shops, having to quickly integrate trends in payments by this means. And while 75% of the shops believe that offering a wide variety of payment methods fosters customer loyalty, it doesn't help an eCommerce to have many alternatives if they're not integrated into a single platform. If this happens, then:
Are you ready to deal with these handicaps in your sales process? You should bet on integrating your payments into a gateway that perfectly fits your needs.
If you already have different payment methods and want to integrate them into a centralised platform, you should consider these 4 keys:
Whichever method you choose, when using a payment gateway, you will have all the information about your operations and payment methods centralised. And if something goes wrong, your customers will be directed to another method that will allow them to complete their purchase successfully. Omnichannel is the trend that has come to respond to the changing needs of the market and users in the increasingly connected X, Y, Z generations.
The more digital, the more demanding!
Big brands have realised that offering multi-channel payments to their customers is the best strategy for them to choose the method they want and whenever they want. The most common, and already becoming a trend, are:
Mobile payments have become the present and future of online payment methods. Over the next few years, it is estimated that Smartphone users will continue to increase. In Spain, 77% of consumers make at least one purchase per month from a smartphone, Tablet or other mobile devices.
Now that you know why big brands are opting for multi-channel payments, it's time to think clearly about where your online shop stands.