What is pay by link and why SMEs cannot ignore it
Although the digitalisation of finance is nothing new, in recent years it has brought with it better and more diverse tools, available to more and more companies.
You are probably thinking that fintech is something that large companies such as Google or Coca-Cola are doing. Let us tell you that this is not the case. If you own a small or medium-sized business, you too have the opportunity to access the best and most powerful financial technology tools to optimise your business just like the big ones do.
This is demonstrated by the Wharton University of Pennsylvania, which sees financial technology as one of the key allies of small and medium-sized businesses.
How can fintech help you maximise the performance of your business, whatever its size? Financial technology tools are diverse and are constantly evolving towards the same goal: to offer you the best management of your business finances; some of them are: payment gateways, business intelligence dashboards for better management control, alternative payment methods and multichannel payments to reach more customers (no matter where they are) … Today we are here to talk about one of the most versatile and dynamic solutions on the market: the pay by link payment channel.
What is pay by link? How does it work and when is it most suitable?
Among all the payment channels that the fintech market has to offer, pay by link is possibly one of those with the most applications. But first, we would like to explain what pay by link is, how it works and why it is a payment channel with incredible potential for small and medium-sized businesses.
Pay by link is a simple and useful tool to let customers pay by credit and debit card through a secure link. Send payment by link invoices through email and reduce the time spent chasing unpaid invoices with unique payment links that allow you to track each payment request.
How to create a pay-by-link?
Sending payment requests via a link is simple and requires only 3 steps:
- Enter the payment details and create a link within your online portal
- Send the link to your customer
- Your customer pays and receives a receipt
The pay-by-link solution allows the merchant to create payment links through a simple and intuitive dashboard, and share them with the customer through any contact channel (email, SMS, chat).
When is it more suitable? In the case of pay by link, this question is easily answered: it is suitable for any channel and merchant, regardless of its size. The pay-by-link is ideal for start-ups, eCommerce that are just starting out, freelancers, or any business that wants a payment method that is as fast as it is effective.
5 advantages of pay by link payment
Why pay by link is the payment channel you didn’t know you needed so badly. Here are the 5 main advantages of this payment channel: one of the most accessible fintech tools with the greatest potential.
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It simplifies the checkout process
Beyond simply offering another payment solution to your customers, its simplicity and effectiveness will allow you to maximise the ratio of accepted payments, while increasing total conversions and, ultimately, increasing sales thanks to a payment channel as fast as pay by link.
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It offers an innovative payment experience
The pay-by-link payment channel is a sample of avant-garde and innovation that your customers will not overlook, generating a sense of peace of mind and confidence in your business that will help strengthen your relationship over time.
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The most real-time payment experience
Simple and instant payments. A payment process where the only intermediary between you and your customer is a link, giving you full control of this simple but effective process.
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Safety and convenience
Although simple, the pay-by-link payment channel guarantees both you and your customers maximum protection and security of your customers’ payment data. Although simple and versatile, it is still a payment channel that offers the best and safest possible payment experience for your customers.
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Easy, international payments
Another great advantage of pay-by-link payment is that it allows you to operate internationally, also thanks also to PayXpert’s alternative payment methods. What does this mean? It means that you can reach all your customers, no matter where they are, simply through a link that will redirect them directly to a payment gateway where they will find their preferred payment method.
Financial technology to get the best out of your SME
Our goal is to optimise our clients’ finances. We can proudly say that we guarantee results: we simplify while maximising profits, thanks to fintech tools that allow you to manage your business hand in hand with a team of experts and the best tools. We want to be your partner!
