One of the most important sales peaks in the commercial calendar is approaching, both for physical and online retailers. It is followed, let's not forget, for Christmas. This is, therefore, the most powerful quarter of the year. Is your business prepared to face it? Do you have the necessary infrastructure to get the most out of it? In this post we talk about how financial technology will not only allow you to optimise your sales this Black Friday, but also during the rest of the year.
One of the main problems of any ecommerce is abandoned shopping carts. Did you know that around 70% of shoppers end up not completing their purchase, leaving the selected products in the cart? It would be a shame if, in the middle of Black Friday, you were to lose so many sales opportunities for reasons that, in many cases, it is in your power to avoid.
An effective way to reduce abandoned carts is to integrate a multichannel payment gateway, with a wide range of alternative payment methods. This is the case of PayXpert’s payment gateway, one of the leading financial partners in the fintech sector.
Offering an individualised shopping experience that responds to each customer’s preferences and needs is another way to increase your conversion this coming Black Friday. How do you do it?
How can the Business Intelligence Dashboard help you customise your customer's shopping experience? It is simple: it will allow you to know the geolocation of your customers, their buying habits, their average ticket... In short, you will know how they interact with your business. This enables you to target your customers and promote product lines and additional cross-selling opportunities.
When is Black Friday 2021 and what date does it fall on? November 26 is the date on the calendar when consumers around the world will take advantage to make those purchases they have been thinking about for some time. Developing a commercial strategy with the best optimisation tools is the perfect formula to get the most out of this important date. And you, are you ready?
Visit our website to find out how to start selling more now.